It’s a good question and one that should be thought of in the realm of today’s brand and image. Think about it, who cannot go without having their image taken? Not many, except for Christ, maybe. However, if you saw a swoosh, you would identify it with Nike. Therefore, brands don’t need images. However, for brands to sell to people, they need imagery so we can buy in. So, they seek someone out who fits their brand, sports or otherwise, and then get into bed and marry.

Why do I bring this up? Because, if I put a U and 2 together on a page, you got a pretty good picture who this is. You would at least put Bono in your head. Will that number and letter sell an album? Probably not. However, when you are a designer, such as myself, and you take on a project that needs to be pushed, you turn it up a notch. And that is what I did for this U2.com challenge. I took pictures that were the essence of the album and didn’t recreate the albums images in order to mimic what had previously been created. Not that I am knocking those, but this is what happens when you crowdsource.

I know this is a competition, but companies and brands are moving towards crowd sourcing and that is not fair to the creatives, who are thought leaders and branders. I feel U2 isn’t doing this, but they probably want to see who is out there pushing the envelope. I say I did, but I will let you decide.