It’s interesting, as one’s career moves on, where the accolades come from. For instance, if you are a thespian, the Tony award, in the United States, is the highest achievement an actor can get. Same goes true for film actors with such awards as the Golden Globe or the Oscar. In music, there are a bevy of these awards and U2 has scooped up more than a handful multiple times in multiple years. Now, they are rewarded again, but this time, it is outside music as GQ magazine has honored them “band of the year.”
I’m not sure how this ranks amongst the pantheon of other awards. It may be one step above the American Music Awards or VH-1 Honors. I’m not sure. We’d have to ask the band this question. What we do know is that it keeps them in the spotlight for one more news cycle in our ever-overwhelming media onslaught, which is good since they are a “do good” band for the world whether it is filling our ears with great tunes or focusing on the plight of starvation on the horn of Africa. However, like an overexposed piece of film, U2 has to be careful how they handle themselves and not lose the mystique that makes them special. Yes, I know they had no choice in being chosen by GQ because honors such as these come with the territory. What they were awarded is an achievement and I’m not taking it away from them.
In recent weeks, I have been coming down from a great summer of U2, reading blogs and taking in their U.S. trek, which has been exciting, but now my life has to move on and get back to a little reality – back to the passion of life and being creative for clients. Is suspect U2 are doing the same thing as they take in the end of summer and doing things they haven’t done for a while. We all need to rest and get motivated again after we have created something great or just made the client happy. Yes, the Gentleman’s Quarterly accolade is nice, but will there be a U2 song written about it. I don’t think so. However, it’s nice to see our guys dressed in their finest and accepting an award. You will notice that the founding member is nowhere to be seen, probably coming up with new drum tracks or better yet, taking time off from band responsibilities.
